About us

In a not-so-distant future, holding your smartphone to a physical object will smoothly put you in touch with its digital identity. Twintag is thriving on that simple, powerful premise.
Since our foundation in 2017, we’ve grown into an eclectic international team of ambitious #twintaggers, who all believe that every quality product deserves a #twintag to enable and illuminate its digital soul.

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Our story

Twintag origins

Started as Wave Research in 1992 by Jan Van Riel and Paul Carpentier, FilePool had discovered and developed an entirely original approach to the true parallel scaling of networked storage infrastructures.

That cloud storage industry, non-existent in 2001, is now a $76B market, still growing at 26% CAGR towards $390B in 2027. The lion’s share of the business in that market is North American, with Amazon, Google and Microsoft as main actors. Nearly none is European, let alone Belgian. We let the opportunity slip away in 2001 and were happy about it, too.

Fast forward 20 years. The startup Twintag, started in 2017 as Esoptra NV by the same founders of FilePool, is now leveraging the power of UIDs in a new field, this time much closer to the user/consumer.

Our values

“Simplicity is the ultimate sophistication.”

Challenge complexity through simplicity

We dare to challenge complexity by offering simple solutions. We are advocates for the KISS principle (Keep It Simple, Stupid) because we believe that most systems work best if they are simple.

Since 2017, Twintag has established itself as the go-to platform and business partner for global and local brands such as ExxonMobil, Mitsubishi Power, Alertis, Vinçotte, Katoen Natie, Legrand who use twintags on their products or packaging to

  • engage consumers for a direct dialogue through dynamic mobile experiences
  • leverage the data our platform makes transparent to make business models, products and processes more circular

Twintag is an easy-to-use repository of data about your products' journey and attributes - all bound together in a unique digital identity.

This bundle of information in the cloud is connected to your physical items to illuminate everything there is to know about them - origins, location, content, recyclability, status and more.

With our no-code and user-friendly platform, we empower our customers to leverage pre-built components where possible while allowing full customisation when and where needed.

After tested and rolled out, your chosen form of identification (QR codes, RFID, NFC etc.) can be changed or updated at any time, keeping it extremely flexible and scaleable.

And at the end, a scan is all it takes to get value - Twintag requires no app to download allowing us to keep activation energy and barrier to entry as low as possible.

Thrive through diversity

Diversity expands way beyond our team members’ ethnic background. It is a way for us to celebrate differences. We encourage our team to embrace uniqueness and harness collective talent to realise our full potential. 

Since 2017, Twintag has established itself as the go-to platform and business partner for global and local brands such as ExxonMobil, Mitsubishi Power, Alertis, Vinçotte, Katoen Natie, Legrand who use twintags on their products or packaging to

  • engage consumers for a direct dialogue through dynamic mobile experiences
  • leverage the data our platform makes transparent to make business models, products and processes more circular

Twintag is an easy-to-use repository of data about your products' journey and attributes - all bound together in a unique digital identity.

This bundle of information in the cloud is connected to your physical items to illuminate everything there is to know about them - origins, location, content, recyclability, status and more.

With our no-code and user-friendly platform, we empower our customers to leverage pre-built components where possible while allowing full customisation when and where needed.

After tested and rolled out, your chosen form of identification (QR codes, RFID, NFC etc.) can be changed or updated at any time, keeping it extremely flexible and scaleable.

And at the end, a scan is all it takes to get value - Twintag requires no app to download allowing us to keep activation energy and barrier to entry as low as possible.

Innovate with integrity
and ambition

We inspire our team members to take agency over their decisions and grow through learning and bold actions.

Since 2017, Twintag has established itself as the go-to platform and business partner for global and local brands such as ExxonMobil, Mitsubishi Power, Alertis, Vinçotte, Katoen Natie, Legrand who use twintags on their products or packaging to

  • engage consumers for a direct dialogue through dynamic mobile experiences
  • leverage the data our platform makes transparent to make business models, products and processes more circular

Twintag is an easy-to-use repository of data about your products' journey and attributes - all bound together in a unique digital identity.

This bundle of information in the cloud is connected to your physical items to illuminate everything there is to know about them - origins, location, content, recyclability, status and more.

With our no-code and user-friendly platform, we empower our customers to leverage pre-built components where possible while allowing full customisation when and where needed.

After tested and rolled out, your chosen form of identification (QR codes, RFID, NFC etc.) can be changed or updated at any time, keeping it extremely flexible and scaleable.

And at the end, a scan is all it takes to get value - Twintag requires no app to download allowing us to keep activation energy and barrier to entry as low as possible.

Know when to listen,
know when to laugh

We know a true value of a good laugh, open customer communication and a growth through mistakes.

Since 2017, Twintag has established itself as the go-to platform and business partner for global and local brands such as ExxonMobil, Mitsubishi Power, Alertis, Vinçotte, Katoen Natie, Legrand who use twintags on their products or packaging to

  • engage consumers for a direct dialogue through dynamic mobile experiences
  • leverage the data our platform makes transparent to make business models, products and processes more circular

Twintag is an easy-to-use repository of data about your products' journey and attributes - all bound together in a unique digital identity.

This bundle of information in the cloud is connected to your physical items to illuminate everything there is to know about them - origins, location, content, recyclability, status and more.

With our no-code and user-friendly platform, we empower our customers to leverage pre-built components where possible while allowing full customisation when and where needed.

After tested and rolled out, your chosen form of identification (QR codes, RFID, NFC etc.) can be changed or updated at any time, keeping it extremely flexible and scaleable.

And at the end, a scan is all it takes to get value - Twintag requires no app to download allowing us to keep activation energy and barrier to entry as low as possible.

We keep things simple.

We dare to challenge complexity by offering simple solutions. We are advocates for the KISS principle (Keep It Simple, Stupid) as we believe that most systems work best if they are kept simple.

We thrive through diversity.

Diversity goes beyond our team members’ ethnic background. It is a way for us to celebrate differences. We encourage each other to embrace uniqueness and harness collective talent to realise our full potential. 

We're in it to change the game.

We inspire our team members to take agency over their decisions and grow through learning and bold actions. We innovate sustainably with integrity, dedication and ambition.

We know when to listen,
we know when to laugh.

We treasure the value of a good laugh. We foster open communication with our customers and team. We learn from our mistakes.

Our open positions

If you’re as passionate as we are about bringing a digital experience to every physical product, then you’ve come to the right place!

BUSINESS DEVELOPMENT & REVENUE MANAGER
CUSTOMER SOLUTION CONSULTANT
EMEA
CUSTOMER SOLUTION CONSULTANT, LOGISTIC
EMEA
DEVOPS ENGINEER
REVENUE PROGRAM MANAGER
EMEA
SALES DEVELOPMENT REPRESENTATIVE
US
SITE RELIABILITY ENGINEER