While we have an idea or two what to do with a twintag, we have been awestruck by the creative use cases our customers come up with. Below are a few examples demonstrating different use cases.
A great way to create a better bond with your customer is to provide all possible information on the product. Oliva Cigars, a manufacturer of high-quality cigars, realised this opportunity and now has a twintag in each box of their Oliva Serie V Melanios cigars.
After scanning the twintag, a webpage is displayed where they can learn about the bonchero (buncher) and rolero (roller) who rolled the cigar. Additionally, the QR code website also relays information on the factory where the cigar was made, as well as the types of tobacco in the blend. Customers can also provide feedback by rating their cigar.
This innovation gave Oliva Cigars a lot of attention in the specialised press worldwide, because they were the first in their industry to provide such functionality.
Read "Oliva adding QR tracing to serie V Melanio boxes".
Business benefit: 10x boost in customer loyalty and after-sales consumer engagement through feedback & rating.
Vinçotte implemented twintags for Carrefour which give consumers access to the complete traceability records of meat products sold in the Carrefour supermarkets.
Business benefit: First operational Belgian case that implemented blockchain in the food industry.
Carrefour allows consumers to trace the origin of Carrefour Quality chain products in complete transparency.
PTR Holland is a leading global manufacturer of marine pilot ladders: the rope ladders that enable marine pilots to board large vessels to assist the crew with port navigation. A couple years ago, PTR Holland’s top quality reputation started triggering inferior counterfeit copies, with serious accidents as a consequence, as well as the threat of reputational damage to their brand.
Today, a unique twintag is attached to every ladder at production time and digitally connected to its individual certificate. When the ladder is finally installed on board of a vessel, the safety officer adds a picture of the ship’s name to the twintag with one simple smartphone scan. Next, the twintag is automatically sealed in a blockchain to provide independent proof of authenticity. Marine pilots can verify that authenticity with a single scan upon boarding the ship, and have been understandably happy about this life-saving evolution.
Business benefit: Zero counterfeits since go live.
Allowing marine pilots boarding the ship to ascertain the origin of pilot and embarkation ladders.
Engie, a large energy provider, also has a service for the inspection and maintenance of heaters and boilers in customers' houses.
A twintag is attached to the heater, and upon scanning the customer can access all information regarding the heater, like manuals or insurance certificates, and they can book a new appointment and check appointment history.
The web app supports two personas - there's a section for the inspection technicians too, where they can access all technical information regarding the heater.
Business benefit: Est. 70% Drop in Call Center Information Requests
Vinçotte is market leader in Belgium in asset inspection and certification, with more than half a million assets under their control, from elevators in buildings to forklifts and industrial ladders.
They are rolling out a Twintag-based program called Digi-Tags, offering broad functionalities depending on the persona scanning the twintag:
Business benefit: €7 saved and €3.5 value-add per asset per year.
Digi-Tags, physical tags that use a twintag to provide access to data about a particular device or machine, and Savitas QR, a QR system that does anonymous contact tracing in the fight against the coronavirus.
During the Corona pandemic, hotels, restaurants & bars were forced to register visitor data. Twintag proved to be the easy solution to that problem.
Not only could visitors easily register, but on the confirmation screen they had immediate access to the menu, the specials of the week, the Instagram feed of the venue owner... Thereby giving the restaurant an opportunity to connect to their customers.
A more elaborate version has been developed for concert halls and similar venues. Unique twintags are assigned to seats, which allows for contact tracing around a specific seat.
Business benefit: From legal requirement to live in 30+ stores in under 2 days.
Details of all customers must be registered and passed on to contact tracers if someone is infected with the coronavirus.
Customers choose how they transmit their data: on paper or simply by scanning a QR code.
Biogazelle needed a productive way to organise the personal data flow for their COVID19 saliva PCR tests at scale.
In just 5 days, Twintag designed, developed and deployed a full solution for registration and results on its scalable data platform.
Business benefit: €7 saved and €3.5 value-add per asset per year.
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Biogazelle saliva test picks out workers with corona in early stages. Results are communicated the same day via a secure web portal.
