ExxonMobil Chemical customer story: another step in flexibility, traceability, customer experience and sustainability
Customer profile
ExxonMobil Chemical aimed to find a digital solution that would help it to:
a. face increasing operational complexity imposed by changing governmental regulations
b. address the need for digitization of their internal business processes
c. ensure the reach of their sustainability goals
They sought improvement in two domains: operations efficiency and visibility by (among other things) optimising their supply chain transparency, eliminating need to re-label, enabling recycling and fully automated warehouse.
The solution
Serialised twintags placed on every pallet enable a broad variety of digital processes surrounding ExxonMobil Chemical products. Each unit in the pallet has a unique QR code linking to a piece of cloud storage where all product-related information is stored, organised and is ready to be updated and shared any time anywhere.
The possibility to alter the linked information allows for relabelling, product specs adjustments, new digital functionalities rollout, product classification at a later stage (e.g. off-spec) and supports compliance with the emerging regulations imposing traceability requirements. The European Commission’s Digital Product Passport initiative is the most recent example of such traceability requirements.
Incorporating Supply Chain Visibility solution offered ExxonMobil Chemical a better analysis and improvement in the efficiency of their supply chain. The products are more than assets now, they act as a gateway to a new marketing and communication channel strengthening customer engagement and retention.
How it works
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Key features and capabilities
The Twintag Platform is designed and built to gather and analyse data at scale, ensuring that billions of UIDs can be managed at once. Any types of product/packaging hierarchies can be managed in the Twintag Admin Portal allowing companies to scale whenever they are ready.
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Consumer data stored safely in one place (language, geo, type of product in possession, twintag scans and sharing).
Irrespective of the location, connected products provide companies with produce-relevant data and new insights into consumer behaviour, preferences and interactions. With improved aggregation of consumer data, companies can adapt their marketing strategies and identify business opportunities across industries.
Manage solution via Twintag Admin:
- generate new twintags and monitor consumption
- maintain and manage your data
- update content
- create automation scenarios
- add new languages
All of this can be done on any device and without any coding skills required.
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Key features and capabilities
The Twintag Platform is designed and built to gather and analyse data at scale, ensuring that billions of UIDs can be managed at once. Any types of product/packaging hierarchies can be managed in the Twintag Admin Portal allowing companies to scale whenever they are ready.
Consumer data stored safely in one place (language, geo, type of product in possession, twintag scans and sharing).
Irrespective of the location, connected products provide companies with produce-relevant data and new insights into consumer behaviour, preferences and interactions. With improved aggregation of consumer data, companies can adapt their marketing strategies and identify business opportunities across industries.
Manage solution via Twintag Admin:
- generate new twintags and monitor consumption
- maintain and manage your data
- update content
- create automation scenarios
- add new languages
All of this can be done on any device and without any coding skills required.
Highlights and results
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Our pilot project in Houston confirmed that Twintag's platform is a solid basis for our digital ambitions, - Raf Cornelissen, Lead Customer Experience and Digital Enablement at ExxonMobil Petroleum and Chemical.
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Block Quote
With the Supply Chain Visibility solution, ExxonMobil Chemical established trust and transparency by providing verified sustainability insights and enabling real-time inventory accuracy across all stages of the value chain.
Creating a direct communication channel with all involved stakeholders allowed them to improve customer engagement and secure constant customer retention.
On top of that, with twintag-augmented labels on their assets, it became possible to drive savings, efficiency and profitability through supply chain optimisation and operational excellence.
All of that while supporting their sustainability journey by enabling better recyclability and waste management.
More customer stories coming soon! Can't wait?
More customer stories coming up soon! Can't wait?
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