Oliva Cigar Co. customer story: product traceability and consumer engagement
Customer profile
The Oliva Cigar Co. is a premium cigar manufacturer that prides themselves in having the finest top-rated cigars in the world. They have received some of the industry’s highest recognitions from its most well-known publications including Cigar of the Year and Best Nicaraguan Cigar Brand. Oliva Cigar Co. continues to grow and expand each and every year and employs one of the most significant in-house sales forces in the premium cigar industry.
After reaching operational excellence, Oliva Cigar Co. aimed to alleviate the experience of its end customers. Specifically, Oliva Cigar Co. wanted to include information about the origin, journey, and other product & company details available via the QR code on the cigar boxes. Furthermore, Oliva Cigar Co. wanted to implement a two-way communication channel that would create a feedback loop between the brand and its customers.
The solution
With the twintag-powered Digital Circularity solution, Oliva Cigar Co. turned its products into digital customer touch points. With only one QR code on each cigar pack, customers can now:
- share product story, production process, sustainability and transparency info
- get instant access to product information about the specific brand, customized for each product line
- enjoy a highly personalized context-aware digital experience
Oliva customers can now send feedback by simply clicking a button on the page. With the boosted customer engagement, Oliva Cigar Co. gained access to valuable insights that can be leveraged for its brand, sales, and marketing initiatives.
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Key features and capabilities
Leverage ready-made components where possible and request full customization when and where necessary. Built on a scalable user-friendly architecture, the Twintag Platform is adapted to meet customers' current and future business needs.
Manage solution via Twintag Admin:
- generate new twintags and monitor consumption
- maintain and manage your data
- update content
- create automation scenarios
- add new languages
All of this can be done on any device and without any coding skills required and allows companies to unburden their IT department.
Consumer data is stored safely in one place (language, geo, type of product in possession, twintag scans, and sharing). Irrespective of the location, connected products provide companies with product-relevant data and new insights into consumer behavior, preferences, and interactions. With improved aggregation of consumer data, companies can adapt their marketing strategies and identify business opportunities across industries.
Key features and capabilities
Leverage ready-made components where possible and request full customization when and where necessary. Built on a scalable user-friendly architecture, the Twintag Platform is adapted to meet customers' current and future business needs.
Manage solution via Twintag Admin:
- generate new twintags and monitor consumption
- maintain and manage your data
- update content
- create automation scenarios
- add new languages
All of this can be done on any device and without any coding skills required and allows companies to unburden their IT department.
Consumer data is stored safely in one place (language, geo, type of product in possession, twintag scans, and sharing). Irrespective of the location, connected products provide companies with product-relevant data and new insights into consumer behavior, preferences, and interactions. With improved aggregation of consumer data, companies can adapt their marketing strategies and identify business opportunities across industries.
Highlights and results
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This remarkable new interaction with their beloved cigar brand binds consumers even more. At first, you could only see who made the cigar. Now you can also view where other people are smoking the Melanio cigar, - Frederik Vandermarliere.
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Block Quote
The main goal for Oliva Cigar Co. was to present a product journey visibility across its supply chain and connect the consumer to the processes behind the product. With the Twintag Digital Circularity solution, Oliva Cigar Co. managed to provide data transparency to end consumers and benefit from the power of data-driven customer loyalty. Together, we turned a product into a personalized engagement tool and created an interactive brand story, which can be easily accessible to the end consumers by simply scanning a twintag.
Each year, there are 25K twintags being scanned all over the world. Oliva Cigar Co. has already noticed a 10x boost in customer loyalty and retention. Being the first in the industry to utilize Digital Circularity solution resulted in worldwide press coverage.
Built on a scalable user-friendly architecture, the Twintag Platform is adapted to meet customers' current and future business needs. Check out more success stories from our clients here: https://twintag.com/customer-stories
More customer stories coming soon! Can't wait?
More customer stories coming up soon! Can't wait?
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