You believe in your product, and continuously look to differentiate it. You love your customers, and continuously look to serve them better.
So it makes total sense to put your product front and center in your customer experience, right? That’s exactly what Product-Led Communication, PLC in short, is all about.
User experiences change fundamentally when products are augmented with a digital experience. Use your product to connect to your users, share product information and create engagement.
Augment your product with a new marketing channel that tells your product's story.
Inform your end consumer on sustainability, traceability, circular economy... share all essential information to increase brand loyalty.
The elegance of such a channel? It is non-interruptive for the user - info is digested when receptive for it.
Turn your product into a resource center and put your user front and center in the product experience.
Provide technical information, give access to user manuals, share best practices, tips & tricks... for all user personas interacting with the product.
Add a verification of authenticity to protect your product against counterfeit.
Make your product the preferred customer engagement platform.
Open up an instant chat channel to directly talk to customer service, and probe your customers for feedback during or after using your product.
Unlock new ways of collecting insights in how, when and where your product is actually used.
Equip your product with a hyper-personalized service portal.
Provide pinpointed product service information to your customer and service center alike (maintenance, repair, inspection, re-order...).
Reduce service ticket handling times and radically upgrade your customer experience at the same time.