Product-Led Communication

Let your products talk to your customers

User experiences change fundamentally when products are augmented with a digital experience. Use your product to connect to your users, share product information and create engagement.

Why add a digital experience to your product or service?

Build brand love

Augment your product with a new marketing channel

Tell your product's story and inform your end consumer on sustainability, traceability, circular economy.

Enable your users

Turn your product into a resource center.

Provide technical information, give access to user manuals, share best practices, tips & tricks... for all user personas interacting with the product.

Get user feedback

Make your product a customer engagement platform. 

Open up an instant chat channel with customer service. Unlock new ways of collecting insights in how, when and where your product is actually used.

Transform your product

Your product as a hyper-personalized service portal.

Provide pinpointed product service information to your customer and service center alike (maintenance, repair, inspection, re-order...).

DISCOVER PLC for youR product

Maximum value in minimum time:
the PLC Sprint

Mock-up of the Engie interface.Mock-up of IKEA interface

At Twintag, we strongly believe in dreaming and starting small. In just 5 days, we apply Product-Led Communication magic to your product.

The cherry on top? Even during the 5 days, only minimal time is required from your side. Most often, a three-hour workshop on Day 1 is all we need!

"Wow - if this can be done in just 5 days, we can truly accelerate the plans we have in mind. And it solves multiple problems at the same time. Developing this ourselves would have taken us months"

- Heating Services team Engie

Download PLC-sprint PDF

What does a PLC Sprint look like? From concept to prototype in 5 days

Day 1: Scope

Co-creation workshop

  • Examine strategic objectives & use-cases
  • Explore pain points in the product journey & customer experience
  • Which story do you want to tell? 
On which product?
  • What would you like to learn from your customer?
Product-led communication illustration about brainstorming.
Product-led communication illustration about working together on a design.

Day 2: Design

We present to you our design proposal and gather your feedback. We continue to work on the prototype.

Day 3 & 4: Productize

We work out the prototype using the Twintag PLC Toolbox. In the afternoon of each day we give you an update of our progress in a short standup.

Product-led communication illustration about developing a prototype.
Product-led communication illustration about validating the sprint designs.

Day 5: Validate

In the morning we finalise the fully functional prototype, which we present to you in the afternoon. For this presentation we would suggest to also invite possible other stakeholders to work on the prototype.

Day 1

Scope

On the morning of the first day there’s a co-creation workshop:

  • Examine strategic objectives and use cases;
  • Explore pain points in the product journey & customer experience;
  • Determine which products are suitable for PLC, in synergy with current customer channels;
  • What should the product tell your customer?
  • What would you like to learn from your customer through your product?
  • Requirement capturing.

At the end of the workshop we have clear agreement on scope & priorities for the sprint, based on:

  • Availability of necessary data;
  • Impact of the PLC prototype on customer experience or efficiency;
  • Development feasibility within sprint time-box.

In the afternoon we start our analysis and work out a first design proposal.

Day 2

Design

In the morning we present to you our design proposal and gather your feedback. We continue to work on the prototype.

Day 3-4

DEVELOPMENT

We work out the prototype using the Twintag PLC Toolbox. In the afternoon of each day we give you an update of our progress in a short standup.

Day 5

Validation

In the morning we finalise the fully functional prototype, which we present to you in the afternoon. For this presentation we would suggest to also invite possible other stakeholders.

How about Product-Led Communication for your product?

Let's get in touch

Get started!

Become an innovation
pioneer

Accelerate your
digital transformation

Get a‍ prototype
in 5 days

Invest in your
customer experience