Traceability
labels

Trace products back to their origin, while offering an improved customer experience.

Traceability
labels

Trace products back to their origin,
while offering an improved customer experience.

The ideal time-to-value solution if you're looking to...

Get to know your customer

Gather purchase-specific customer feedback by creating a two-way communication channel. Obtain valuable data & insights for producers or retail stakeholders.

Set up an easy recall mechanism

Poorly executed recalls can be devastating to a company’s reputation. Improve visibility on the supply chain to address potential recalls. Traceability-as-a-Service, blockchain optional.

Improve customer experience

Create higher consumer engagement by providing recipes, serving suggestions, sustainability info, tips & tricks... Easily gather feedback and complaints.

Customer Case

‘Farm-to-fork’ product lifecycle transparency & traceability of ingredients regain customers trust.

Carrefour was facing declining consumer trust and needed to convince & show consumers how it fundamentally innovates in its quality control and food safety.

Hyper-specific product
information

Blockchain
in the
food industry

Retrieve origin of the product as well as the complete itinerary from farming to processing, packaging & transport. The consumer can also navigate to a web page to discover product-specific recipes and leave feedback if desired.
Carrefour is the first retailer in Belgium to make food data accessible to everyone through blockchain technology. This innovative solution boosts secure and unforgeable product traceability at the easiest of user experiences for its consumers.

Hyper-specific product infor-mation

Everything related to the origin of the product, including the farmer or producer, the complete itinerary, processing, packaging & transport. The consumer can also navigate to a web page where they will find recipes using the product in question and where they can leave feedback if they wish.

Block
chain

in the food industry

Carrefour is the first retailer in Belgium to make this data accessible to everyone through blockchain technology. This innovative solution guarantees a secure and unforgeable traceability of its products, as well as an easy consultation by its consumers.
Mock-up of the Carrefour interface.

 "Carrefour is the first retailer in Belgium to adopt blockchain technology, which allows consumers to find the origin of Carrefour Quality Chain products in complete transparency."

Carrefour - Act For Food #19

These companies are implementing twintags with great success.

"The simplicity of the platform allowed a quick roll-out: we quickly had a fully functioning solution set up."

More about Twintag

Twintag is the digital experience platform for physical products. It unlocks the power of “product-led communication” (PLC).
Our customers use twintags - quite often QR codes - to easily create and connect a contextualized digital experience
to their physical products. To tell their products’ stories, better serve their customers, or get to know the product’s end consumers.
A twintag turns a product into an efficient customer communication channel.
Experience it yourself and scan the twintag below.

Discover PLC
Using Twintag, this piece of HiFi equipment gets an instant digital channel that offers: