The Twintag platform

A Yamaha wifi component showing a twintag with the according web page with integrated chat

A twintag is not an ordinary QR code. It makes magic happen.

In order to support the Product-Led Communication use cases our customers come up with, we have built a platform with specific features and benefits to support them.

A twintag establishes a relationship
through your product in 3 simple steps.

Connect

Twintags are unique identifiers - commonly QR codes, yet also NFC or RFID tags - that can be scanned with any smartphone. They are applied to physical products and objects and connect to a lightweight, branded digital experience.

Engage

Gather marketing feedback and facilitate support, straight through the twintag. Beyond straightforward information sharing, twintags let you establish 2-way communication with your users to drive your business processes.

Your product as the logical gateway for user interaction.
Everyone wins.

Efficiency gains

  • Boost self-service: give users the info they need when and where they need it
  • Reduce call center load
  • Manage, inspect, and control your assets more easily

Consumer insights

  • Get to know your customers: establish a direct-to-consumer relationship
  • Collect product and user analytics
  • Create value for distribution partners with usage and customer data

Customer satisfaction

  • Surprise and delight your customers and stakeholders with superior user experiences
  • Eliminate customer frustrations
  • Build loyalty

What makes Twintag™ your PLC platform of choice?

Simplicity

SIMPLICITY

Simplicity

Twintag does not require heavy IT setup.
In fact, it is ready to go out of the box.

Simple to roll out

  • Augment your business processes without the need to change your IT landscape, or production and logistics operations.
  • You can start with the user experience and work backward from there.

Simple to use

  • Scan twintags with any smartphone
  • No apps. No accounts. No passwords.

Simple to incorporate

  • Fits well into your processes
  • Unique price structure that fits your business model
Flexibility

Flexibility

Flexibility

Or as we like to call it, ridiculous flexibility.
Modify and evolve the user experience at any time.

  • You can modify the experiences connected to a twintag at any time.
  • The same twintag can offer different digital experiences over time (e.g. first time user vs. experienced).
  • You can even upgrade the experience for a product that has been in a customer’s hands for years.
a twintag in context

Context-aware

Context-awareness

Or how a simple scan can support functionality for multiple personas.

Twintags start with the relationship. They are more than just a standard QR pointing to a static url. The same twintag can support many different experiences, depending on the context. This way a twintag can change depending on the persona using it, or certain product properties, scanning history...

do you want to...

...be an innovation pioneer?
...accelerate your digital transformation?
...invest in your customer experience?
...get an operational prototype in 5 days?