In order to support the Product-Led Communication use cases our customers come up with, we have built a platform with specific features and benefits to support them.
Twintags are unique identifiers - commonly QR codes, yet also NFC or RFID tags - that can be scanned with any smartphone. They are applied to physical products and objects and connect to a lightweight, branded digital experience.
When a user scans a twintag, you can share information directly with him or her. Twintags help you tell your product’s story with marketing content and enable your users with technical and support information. Your product becomes the logical point of contact for your users.
Gather marketing feedback and facilitate support, straight through the twintag. Beyond straightforward information sharing, twintags let you establish 2-way communication with your users to drive your business processes.
Twintags start with the relationship. They are more than just a standard QR pointing to a static url. The same twintag can support many different experiences, depending on the context. This way a twintag can change depending on the persona using it, or certain product properties, scanning history...
