Brady
Success storyPartner

From label to digital touchpoint.

Brady EMEA and Twintag launched TwinLead, a commercial program that connects durable labels, markings and tags to item-level digital experiences for support, compliance, service and lifecycle information.

Aerial view of a Brady production facility surrounded by fields
Success story · Partner
Product identification and labeling

Brady already owns the durable physical identification layer. TwinLead extends every identifier into a digital service that stays useful after the product leaves the factory.

The label stays with the product. Its information should too.

Brady customers already rely on durable identification in demanding environments. They increasingly need that mark to remain a useful connection to the product throughout its lifecycle.

Twinlead studio by Brady on a laptop, with a scanned industrial pump record on a phone
01

Information must remain accessible.

Manuals, certificates, service instructions and compliance data need to stay available after a product leaves the factory.

02

One scan should lead to the right action.

A generic link cannot reflect the support needs, history, status or documents of one specific item.

03

The experience needs to evolve.

Customers need to update information and workflows without replacing the durable label already attached to the product.

From durable mark to digital product experience.

TwinLead combines Brady’s physical identification expertise with Twintag’s digital identity infrastructure in one repeatable journey.

01

Configure

Define what an end user, technician, auditor or service team should see after scanning.

02

Generate and mark

Create a unique identifier for each item, then apply it through a durable Brady label, tag or direct mark.

03

Connect

One scan, with no app required, opens product-specific support, compliance, service and lifecycle information.

04

Manage

Keep documents, instructions and workflows current after deployment without replacing the physical mark.

“Our labels and identification solutions become scalable digital touchpoints for products, assets and packaging.”
Brett Wilms, President Brady EMEA and AustraliaBrett Wilms, President Brady EMEA and Australia
Proof

Different markets. The same foundation.

Each partner starts with the problem they understand best, then uses Twintag to turn it into a scalable service.

Inspector recording information beside industrial equipment
Kiwa
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Luc Leroy, CEO of Kiwa

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400M+
Products & assets connected
8+ years
Connecting physical products
99.95%
Platform uptime
Unlimited
Experiences per physical item