Success storyBrand

Reusable takeaway packaging, tracked one container at a time.

Boemerang unites Kingslize Premium Pizza, MIVAS, Avamoplast and Twintag in an open logistics chain for reusable takeaway packaging, with a unique QR tag on every container.

Pizza served in a reusable Boemerang takeaway box on a picnic table

Success story · Brand

Reusable takeaway packaging and deposits

Supported by the Green Deal Anders Verpakt and the City of Mechelen, Boemerang replaces single-use takeaway packaging with reusable containers.

166M

pizza boxes discarded in Belgium every year

football fields of forest lost annually

partners in one circular chain

Single-use packaging is costly for everyone.

Disposable takeaway packaging depletes resources, ends up in the bin and is coming under stricter European rules.

Phone showing the container deposit value and nearby Boemerang return points

Waste at scale.

Belgium discards 166 million pizza boxes a year, with a deforestation impact equal to 70 football fields.

A recurring cost.

Packaging that is bought again and again only to be thrown away is a structural financial burden.

Closed systems.

Many reuse startups rely on their own apps, which makes solutions incompatible and hard to scale.

One open system for every reusable container.

Each partner brings one part of the loop. Twintag gives consumers and caterers a clear view of where packaging is, what needs to be returned and how much deposit remains.