Success storyBrand

Product information, printed on the bag.

ExxonMobil Product Solutions enhanced customer experience with a QR code on its packaging that opens safety and product data sheets adapted to where the scan happens.

ExxonMobil product bags with a QR code on the packaging

Success story · Brand

Chemical packaging and product documentation

ExxonMobil Product Solutions supplies polymers, chemical intermediates and specialty chemicals to packaging, automotive and construction.

Product information belongs where the product is.

Customers needed easier access to documentation without navigating traditional channels.

Context-aware product portal showing safety and product data sheets

Information on the packaging.

Comprehensive product information had to be reachable directly from the bag.

Full dynamic flexibility.

Content had to stay editable after printing, without reprinting packaging.

Different needs per market.

Customers around the world need information tailored to their own context.

A context-aware product portal behind every bag.

A smartphone scan retrieves safety and product data sheets instantly, adapted to the geographical context of the scan.

Print

Generic QR codes are pre-printed on product bags.

Link

Each code connects to a product family in Twintag.

Update

The document management system keeps sheets current.

Adapt

The portal adapts to the geographical context of the scan.

“Twintag's digital solution revolutionized how we connect with our customers, integrating with our strategic goals to enhance quality, extend our business offerings and improve ease of doing business through convenient information access.”

ExxonMobil Product Solutions

Proof