R-Cycle
Success storyBrand

Digital passports for recyclable plastic packaging.

Recycling consortium R-Cycle used Twintag-powered QR codes to create digital passports that track the material composition and production history of plastic packaging.

Plastic pouch and bottle with a digital overlay representing a packaging passport
Success story · Brand
Packaging traceability and recycling

R-Cycle is building an open, globally applicable tracing standard that gives each plastic product a digital passport with its material and processing history.

Recycling needs better data.

Accurate sorting and processing of plastics depends on standardized data shared across the value chain.

Phone showing R-Cycle traceability data in front of printed frozen fruit packaging
01

Production stage data.

Show information specific to each production stage of the packaging.

02

Printing traceability.

Keep data tracking smooth during the printing process.

03

Recycling identification.

Make packaging easy to identify for recycling, in line with the open standard.

A Digital Product Passport prototype on packaging.

Twintag-powered QR codes on plastic bags and printed films reached several milestones: stage-specific information, smooth tracking during printing and alignment with the open tracing standard.

01

Prepare

Packaging artwork is preprinted with a blank space for a QR code.

02

Generate

Unique twintags are linked to each production batch, with data collected from R-Cycle via APIs.

03

Print

During production, unique QR codes are digitally printed into the blank space.

Transparent, recyclable, standard-aligned.

01

Enhanced transparency

Consumers can access information about each production stage of the packaging.

02

Improved recycling identification

Packaging can be easily identified for recycling.

03

Compliance with standards

The solution aligns with the open tracing standard.

400M+
Products & assets connected
8+ years
Connecting physical products
99.95%
Platform uptime
Unlimited
Experiences per physical item