Retourpack
Success storyBrand

Reusable six-packs, counted on every return.

Retourpack replaces single-use cardboard beer packaging with reusable, shelf-ready six-pack crates, building on the proven success of returnable beer crates.

Cornet beer bottles in a reusable Retourpack six-pack crate
Success story · Brand
Reusable beverage packaging

Subsidized by VLAIO, Retourpack brings together Carrefour, Cornet by Royal Swinkels, DW Reusables, MIVAS, Fevia, the University of Antwerp REuse Lab and Twintag.

Extending reuse beyond the beer crate.

Reusable crates and bottles have circulated for decades. The challenge was bringing reusable six-packs into existing retail systems.

Phone showing how often a Retourpack six-pack has been used, next to the crate
01

New formats.

Extend the closed-loop model to additional packaging formats.

02

Retail integration.

Fit reusable six-packs into existing retail and return processes.

03

Deposit reconciliation.

Verify every six-pack inside stacked and wrapped crates at the depot, a potential showstopper.

One QR code, value for every stakeholder.

Each six-pack, made from 100% post-consumer plastic, carries a unique twintag that records the time and location of every scan. All parties scan the same code and each gets value tailored to its role. Packs return through existing reverse vending machines and MIVAS cleans them after use.

01

Produce

DW Reusables makes six-packs that carry a unique twintag.

02

Sell

Carrefour shelves them with the conveniences of single-use packaging.

03

Return

Consumers return packs through the existing return process.

04

Reuse

MIVAS cleans every pack before it re-enters the loop.

Savings, new revenue and compliance.

01

Cost savings and efficiency

Return and reuse become seamless without relabeling, and serialized tracking resolves deposit reconciliation.

02

New revenue streams

Product and consumer analytics enable promotions, cleaning services and packaging as a service.

03

Compliance and sustainability

A Digital Product Passport on the twintag supports PPWR compliance and ESG reporting.

400M+
Products & assets connected
8+ years
Connecting physical products
99.95%
Platform uptime
Unlimited
Experiences per physical item