Tricorp Workwear
Dutch workwear manufacturer equipped its products with unique digital IDs to bring transparency to the journey of each product, stewarding the longevity of each garment.
The customer
Tricorp Workwear is a premier European workwear brand that delivers high-quality, sustainable clothing for professionals across 18 countries. With 30+ years of expertise, Tricorp prioritizes safety, quality, and customization, offering sizes from XS to 8XL.
Their vision centers on providing professionals with the ideal outfit, embracing identity, functionality, and sustainability. Committed to responsible production, they reject racism and extremism and ensure transparent communication around their brand and products.
Challenges
Due to increased material usage and operation inefficiency, Tricorp Workwear sought to replace multiple physical labels they had on their products with a single, durable tag containing all relevant information.
Anticipating the shift to digital product passports driven by upcoming Ecodesign for Sustainable Products regulation, Tricorp Workwear aimed to proactively ensure compliance with a simple, future-proof solution. This transition aimed not only to ease the burdens associated with physical labels but also to position Tricorp as a forward-thinking industry player.
Simple, yet powerful solution
Get started as easy as 1, 2, 3
From production line to market
Simple, yet powerful solution
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Digital IDs for transparency, sustainability, and compliance
In a single unique and durable woven QR code, created by our partner, EE Labels, we've consolidated all product information in a branded interface. Users can now access information such as size, color, EAN number, washing instructions, composition, maintenance, standards, declaration of conformity, article specification and article information in a single scan, allowing the brand to make sure they comply easily when and if needed. All product attributes can be edited and managed through an intuitive platform.
Product as a marketing channel
These QR codes open up avenues for direct customer engagement. By scanning the code, customers can actively participate in brand interactions, provide feedback, and access exclusive content, fostering a stronger connection between Tricorp and its clientele.
What was this process like:
Results and impact
Competitive advantage
This transition aimed not only to ease the burdens associated with physical labels but also to position Tricorp as a forward-thinking industry player.
Product as a marketing channel
The QR codes open up avenues for direct customer engagement. By scanning the code, customers can actively participate in brand interactions, provide feedback, and access exclusive content, fostering a stronger connection between Tricorp and its clientele.
Regulatory compliance
In a unique woven QR code, created by our partner, EE Labels, Tricorp opened a gateway to a comprehensive digital product passport, providing access to detailed information about the garment and essential details such as garment specifications, care instructions, sustainability information.
“One of a kind service”
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“The best service”
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“An amazing service”
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One digital ID.
Countless opportunities.
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