Transform products into a gateway for services with Twintag

A twintag enables you to launch new value-add services, hyper-personalized marketing campaigns and open an upsell channel directly on the product.

Overview

Twintag’s approach to product servitization involves leveraging its unique digital ID technology to bridge the gap between traditional, physical product offerings and digital, service-oriented models. Fulfilling that role of “missing link” is a “twintag”, a physical tag carries a unique reference to a cloud-based digital twin, hosting data and behaviour specific to the physical object.

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What does product servitization enable?

With twintag, you’re opening up a world of possibilities to add value to your products.

Value-added services

Products equipped with twintags can offer customers a range of experience-improving services, from maintenance tips and video tutorials to subscription-based content.

Customized user interactions

Servitization enables personalized interactions based on the user's needs and usage patterns, fostering a deeper relationship between the brand and its customers. In turn, these interactions provide valuable feedback and a foundation for meaningful statistics.

Predictive maintenance

For industries that depend on machinery and equipment, servitization provides predictive maintenance services. This reduces downtime and extends product lifespan. Products now provide instant access to the latest calibration and maintenance reports, along with planned maintenance schedules. There are flexible options to adjust these schedules based on changing circumstances in advance.

Subscription business models

Products can be paired with ongoing service subscriptions, creating a steady revenue stream while ensuring that customers always have access to the latest services and features. This turns your products into highly sensitive “customer sensors”, providing insights for better partnership.

Circular economy initiatives

By enhancing product use and reuse through servitization, businesses align with circular economy principles, reducing waste and promoting sustainability. Models like Product-as-a-Service, long-term rentals, or monetary deposit returns can support these goals, but they require a robust automated framework, such as the one provided by Twintag.

Lifecycle management

Servitization enables and encourages the design of products for longevity, with the potential for upgrades and refurbishments, thereby extending their lifecycle and reducing environmental impact. Measuring the latter is equally important to feed the increased sustainability reporting requirements for enterprises.

Examples across industries

Here are a few examples from real customers showing how Twintag can help your organization leverage the advantages of product servitization.

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Construction equipment

Context

A construction equipment manufacturer introduces a servitization model, offering machinery with embedded twintags for enhanced maintenance and service subscriptions.

Solution

Access to the latest relevant documentation and specialized reports and certificates is straightforward to organize and integrate. The equipment’s usage is captured, enabling predictive maintenance services and on-demand support, directly from the manufacturer.

Outcome

Enhanced safety, reduced equipment downtime, and extended machinery lifespan improve customer satisfaction through continuous service support. This generates new revenue streams for manufacturers and overall more economical operations for customers.

Consumer electronics

Context

A consumer electronics brand utilizes twintags to offer a subscription-based model for its devices, providing ongoing content updates, cloud storage, extended warranties and structured, end-of-life returns in tune with the emerging Extended Producer Responsibility provisions.

Solution

Devices come with a twintag that extends the product’s functionality and facilitates access to exclusive services, enhancing the user experience and offering continuous value.

Outcome

Strengthened brand loyalty, increased device utility through continuous updates and services, and a successful transition to a recurring revenue model.

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