Extend your product’s lifecycle with Twintag

A twintag enables you to optimize return flows that maximise product longevity.

Overview

Twintag’s “virtual chip” technology transforms products into connected entities, enabling a plethora of interactions across their lifecycle. This connectivity allows businesses to manage products more efficiently, encouraging practices that extend their usability and contribute to a circular economy.

Sustainable practices
we empower

Discover the ways we augment circular practices that extend product lifecycles.

Maintenance

Regular maintenance is essential to extend product longevity. Twintag not only grants access to up-to-date documentation and customer support but also allows businesses to send maintenance reminders, instructions, and spare parts or consumables directly to product users. This ensures that products are maintained in optimal condition over time.

Return

By streamlining this process, products can be easily sent back to the manufacturer for commercial return. Digital IDs can store return instructions and coordinate pickups, simplifying logistics and reducing barriers for consumers.

Repair

Products equipped with a twintag can be quickly diagnosed for issues. Users can then follow a guided self-repair process, order spare parts if needed, or find the nearest service center. This reduces product downtime and extends its lifespan.

Refurbishment

When products are returned, manufacturers can use twintags to track the refurbishment process, ensuring each item is restored to high standards. These products can then be resold, reducing waste and offering affordable options to consumers. Streamlining this process, possibly with monetary incentives, will significantly increase the number of refurbished products, making them more mainstream.

Resale

A twintag can ensure a reliable reselling process by providing a complete product history, including refurbishment records, assuring buyers of its origin and condition. This is particularly valuable for top brands in fashion, as reselling pre-owned products can create a secondary market at more affordable prices without risking brand integrity.

Reuse

Twintags promote product reuse by offering users ideas and opportunities to repurpose items, extending their lifecycle beyond their original use. For instance, comprehensive documentation can be provided that goes beyond the item's initial purpose.

Recycling

When a product reaches the end of its usable life, twintags can inform users on proper recycling procedures, providing information on recyclable materials and nearby recycling centers. This ensures environmentally friendly disposal. Twintags are dynamic, so these instructions can evolve and reflect current best practices. Depending on the product and regulations, this may involve managing and returning deposits on a large scale.

Recyclate as Feedstock

Imagine a stack of mattresses at a waste processing facility. Typically, without specific traceability data, these mattresses, made from various materials like natural and synthetic fibers, might only be incinerated as common waste. However, with traceability information, this pile could instead become valuable feedstock for creating new products.

Talk to usOur technology

How companies use twintags

The following are examples of how companies are using twintags
to support their sustainability efforts and extend their products' lifecycle.

Home appliance / Consumer goods

Context

A manufacturer integrates a twintag into its line of home appliances to support maintenance, repair, and recycling efforts.

Solution

Consumers access standard documentation, maintenance schedule, troubleshooting guides, and nearest repair services through twintag-powered web-app. Additional information and documentation can be provided to support emerging self-repair rights. This approach ensures affordability for manufacturers while reducing risks to brand reputation.

Post-use, the app directs consumers to recycling facilities, where the twintag will deliver specific recycling related information.

Outcome

Extended appliance lifespans, reduced environmental footprint through increased recycling rates, and enhanced customer engagement and satisfaction.

Gardening tools

Context

A gardening tool manufacturer integrates twintag into its products to drive correct use (reducing wear and tear), to enhance maintenance thus extending durability, and streamline the return and recycling processes.

Solution

With twintags, consumers can easily access detailed user information such as video tutorials, maintenance tips, troubleshooting guides, and direct links to purchase consumables and spare parts. They can also initiate tool returns for repair or recycling, possibly benefiting from monetary incentives or deposit returns.

Outcome

Tools last longer due to proper care, reducing the environmental impact from waste. The ease of recycling promotes a sustainable lifecycle, while customer satisfaction is boosted by the support for maintenance and repair. Increased return rates turn refurbished reuse into a mainstream option.

Workwear industry

Context

A company specializing in durable workwear adopts Twintag technology to promote the repair, reuse, and recycling of its garments.

Solution

Digital IDs embedded in workwear provide users with washing and care instructions to extend garment life, options for refurbishing or donating workwear, and guidance on responsible recycling at the end of its lifecycle. Twintags, tailored to each item, enable selective, efficient, and cost-effective return, reception, and sorting processes, paving the way for new sustainability initiatives.

Outcome

This approach significantly reduces textile waste in the industry, encourages the circular use of workwear, and strengthens the company’s commitment to sustainability. Customers appreciate the added value and sustainability efforts, enhancing brand loyalty and market position.

Ready to #twintagyourproduct?