Digital Product Passport

What is a Digital Product Passport?

A Digital Product Passport is the story of your product’s entire life—told by the brand through products and directly to the customers. From a legal standpoint, Digital Product Passports are digital tools aimed at helping to achieve the goal for Europe to become the first climate-neutral continent by 2050.

To make sure the set goals are met, there are specific DPP requirements:

Each product needs a unique identifier (UID) or global trade ID as per ISO/IEC standards

Include TARIC and relevant commodity codes

Provide compliance docs: conformity declarations, technical docs, and certifications

List user manuals, instructions, and safety warnings

Include manufacturer details, operator IDs, and importer information

Provide unique facility identifiers for manufacturing locations

Share consumer guidance for installation, use, maintenance, and repair

Detail end-of-life return or disposal options for consumers

Provide treatment facility info on disassembly, recycling, and disposal

Get value beyond compliance

More than just meeting the Ecodesign Sustainable Product Regulation (ESPR) set for 2026, Digital Product Passports bring several business benefits.

Plan ahead and stay ahead

Add QR codes today to meet present needs—like compliance—and unlock new use cases as you go. Maximize the value of a dynamic label on your product and be ready to meet your future business needs and ambitions.

Increase your product's value

Transform every product into a service hub. A single QR code lets everyone using your product access what’s necessary—think of having easy access to product info, manuals, and certificates, ordering spare parts, troubleshooting, and connecting with you directly.

Do you want to be circular?

The same code on your product helps you simplify reuse, repair, recycling, and gain deeper visibility into your supply chain.

Know your customer

Talk to your customers before and after the sale. Understand how they use your products and empower them to share feedback or report issues—giving you the data you need to act and improve.

Digital Product Passports as
‍two-way communication channels

There's more to a Digital Product Passport than meeting EU compliance standards. A DPP can drive circular business models, enable value-added services, serve as a marketing channel, and future-proof your business.

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Gather, verify, share product data

The upcoming EU DPP legislation requires a data carrier on products to be connected to unique digital identifiers. Information must be machine-readable, structured, searchable, and specify the product model, batch, or item.

Collect and centralize verified product data

Track compliance state, identify data gaps, and keep the data up to date

Present product data through a digital interface straight off the product

Trace the full lifecycle of your products

Record and manage the entire life cycle - from production data to use, resale, reuse, and recycling.

Provide transparent product data for consumers to extend product lifecycle (see example here)

Track your products, streamline supply chain and enable inventory management

Deliver use and maintenance instructions to customers through your products

Future-proof your products and create new revenue streams

A Twintag-powered dynamic QR code is crafted for adaptability, facilitating the seamless integration of additional functionalities over time. It serves to elevate customer experience, fostering a deeper connection with your brand.

Leverage the DPPs as personalised end-user communication channel

Embed an anti-counterfeiting technology onto your product

Reduce operational costs with digitized customer service and generate new revenue streams

Get ready for the EU Digital Product Passport

What is a Digital Product Passport?