BRING ME BAG is live

BRING ME BAG launches in Belgium to test reusable packaging at scale with retailers and logistics partners.

This week, BRING ME BAG officially went live across Belgium.

BRING ME BAG is a reusable e-commerce packaging initiative launched together with Torfs, Juttu, bpost, VIL, Universiteit Antwerpen and Fost Plus, supported by Vlaanderen Circulair.

The goal is simple: test whether reusable packaging can work in real-life market conditions: operationally, economically and at scale.

Belgian consumers can now receive online orders from Juttu and Torfs in reusable shipping packaging. After delivery, the packaging can be returned via bpost’s existing network of mailboxes and return points, allowing the packaging to be reused multiple times.

Why this launch matters:

With the PPWR now in force, reusable packaging targets and waste reduction requirements are becoming structural. Companies are no longer asking if reuse will play a role, but how it can be implemented in practice.

BRING ME BAG is designed to answer that “how”.

Over the coming months, the partners will monitor:

Return behavior
Circulation rates
Operational friction
Cost per cycle
Consumer experience

The objective is to gather real-world data and insights that can inform future scaling decisions.

Twintag’s role:

Each bag carries a unique digital identity powered by our item-level ID infrastructure.

This enables basic traceability across the loop - from issuance to return and reintegration - and provides the data layer needed to monitor performance and optimize the system over time.

If you want to learn more ab out BRING ME BAG, the launch has received broad media coverage, including: