What’s next for Digital Product Passports?
Explore future regulation, global standards, new business models and the tech that will define winners.
Why look ahead?
Our content series has explored how Digital Product Passports (DPPs) move from compliance talk to ROI reality, covering cost savings, resale, brand trust and even product-driven R&D.
This final blog looks forward: what’s next for DPPs?
Regulation: the clock is ticking
The Ecodesign for Sustainable Products Regulation (ESPR) is now in force, the regulatory path is set. By 2030, nearly every product in Europe will require a passport. Batteries, textiles, steel, tires, furniture and even toys are all on the roadmap. The deadlines are clear, the question is how companies will turn compliance into growth.
Business models that will dominate
Resale will move from pilot to mainstream, with brands doubling product lifetime value and reclaiming secondary markets. Embedded services will live directly at the scan, from parts ordering to trade-in offers. Insurance and warranties will lean on passport data to cut fraud and offer smarter coverage. And leasing will become scalable, as every unit carries a live digital record.
Our prediction, soon, ROI benchmarks for DPPs will be as standard as NPS scores are today.
Global convergence - or fragmentation?
Europe may be the regulatory driver, but the real prize is interoperability across continents. North America is moving market-first, Asia-Pacific is moving via exporters and UNECE/ISO are racing to set global standards. The opportunity is a single passport across borders; the risk is a patchwork of regional silos.
Companies betting on GS1 and EPCIS today are betting on a global future.
Adoption: from pilots to platforms
2023–24 was about pilots. Luxury brands testing QR codes, consumer goods trying smart packaging, textile firms launching garment passports.
2025–27 is about scale. Enterprises are moving from scattered pilots to portfolio-wide programs. They don’t want ten vendors for ten projects. They want GS1-compatible, enterprise platforms that integrate with ERP, PLM and supply chain systems.
Technology: enablers maturing fast
The tech stack is catching up fast, too. AI will do the heavy lifting: cleaning data and automating compliance. GS1 EPCIS will provide the common backbone. Zero-knowledge proofs will balance transparency with confidentiality. And static PDFs will give way to living twins: item-level records that evolve over time and integrate seamlessly with enterprise systems.
Consumer pull: proof over promise
The real disruption may not come from regulators, but from buyers themselves. In luxury, customers already expect digital authenticity as standard - a handbag or watch without it feels incomplete. Among younger consumers, resale and repair are no longer niche behaviors but part of everyday purchasing habits, with passports becoming the enabler of trust in second-hand markets.
Even in B2B, procurement is shifting fast: verified sustainability data is starting to appear as a contractual requirement, not a nice-to-have.
Tomorrow’s customer will no longer accept marketing claims at face value. They will demand the proof. Digital Product Passports will be the tool that provides it.
Twintag’s role: shaping what comes next
Twintag isn’t just part of the DPP conversation, we’re helping define it. Our patented technology describes one of the essential building blocks of any Digital Product Passport: unique identifiers linking physical products to digital content, accessible instantly, without apps or logins.
With over 400M+ tagged items already in the field, we’ve proven that compliance and ROI can go hand in hand. And as regulation tightens and use cases multiply, our mission is simple: help brands scale from pilots to platforms, from compliance to growth.
That’s also why we’re taking the conversation beyond this blog series and into the community. You can meet us at two upcoming events where we’ll share insights, examples:
Closing the series, opening the next chapter
This blog wraps up our ROI of DPPs series. But it’s not the end of the conversation. If anything, it’s just the start.
The future is clear:
- Compliance will be universal.
- ROI will be the differentiator.
- Scale will separate leaders from laggards.
Ready to explore what’s next for your business? Have a look at our dedicated DPP landing page.
Natalia Revishvili
-min.png)
