How to turn DPP pilots into ROI proof in weeks, not years

Every brand we talk to agrees on the ROI of Digital Product Passports: lower costs, new revenue, greater trust, smarter innovation. But the moment we say “implementation”, the mood shifts.

Suddenly it’s not a priority. Maybe one day. Too much data to share. Too many stakeholders. Will IT block it? Will the pilot look flimsy?

Implementation feels overwhelming. Yet we’ve shown, again and again, it can be light, fast and non-disruptive - if you shift your mindset.

DPPs start with use cases

Think it’s too complex? Then start where complexity can’t hide: one use case.

Pick one product line. One journey. One measurable pain point.

👉 Maybe it’s customer support drowning in “lost manual” calls.

👉 Or inspectors struggling to verify authenticity.

👉 Or customers asking for proof of sourcing.

You don’t need 10 features. You need one clear win.

ROI realisation: faster than you think

A Twintag DPP pilot can:

• Go live in under 4 weeks.
• Generate scan data immediately.
• Deliver first ROI signals in the same quarter.

On top of this you gain:

• Proof for leadership: no more debating slides, you’re showing usage data.
• Excitement for teams: suddenly marketing, ops and compliance see the impact.
• Momentum for scale: once one product line works, the question flips from “should we?” to “where next?”

The DPP ROI Sprint

To help brands get there, we designed the DPP ROI Sprint. It’s short, hands-on and runs in three steps:

Lifecycle Value Workshop:

We bring key stakeholders together to map the customer journey and spot where DPPs can cut costs, remove friction, or boost engagement.

Proof Of Concept Sprint:

We turn the top opportunities into something real. A lightweight but tangible DPP pilot on one of your products - showing both backend efficiency gains and customer-facing value.

DPP ROI Check Workshop:

We bring in external stakeholders (suppliers, clients, inspectors…) to test and validate. Their feedback makes the ROI crystal clear, and sets the stage for next steps.

The outcome? A fully aligned team, a validated business case and a clear roadmap into a POC.

What do you think, should we get started? ‍Michael, our CRO, is only one (free) strategy call away.