Company news
June 24, 2024

Revolutionizing product storytelling: COMEXI GROUP and Twintag at Drupa 2024

COMEXI GROUP and Twintag developed a digital solution to enhance the customer experience behind chocolate boxes.

Revolutionizing product storytelling: COMEXI GROUP and Twintag at Drupa 2024

The tag on each chocolate box engages customers, allowing them to connect more deeply with what they purchase. Our twintags offer a range of features that significantly improve the customer experience:

  • Freshness Status: check the current freshness status of the chocolate, ensuring you always enjoy it at its best.
  • Ingredients and Nutritional Information: easily access detailed ingredients and nutritional information to make informed choices about your consumption.
  • Product Rating: customers can rate the product, providing valuable feedback and insights for the manufacturer and other consumers.
  • Personalization: you can claim the box of chocolates as your own, adding a unique and personal touch to your purchase.
  • Digital Product Passport: this feature provides a comprehensive story of the product, including its origin, manufacturing process, and the sources of its ingredients.
  • Recycling Information: learn how to properly recycle the packaging, contributing to a more sustainable environment.
  • Sustainability Certifications: access information on the product’s sustainability certifications, helping you make environmentally conscious decisions.

The solution was first showcased at the COMEXI GROUP stand at Drupa 2024 in Düsseldorf, presenting the new digital printer COMEXI D4. The COMEXI D4 is a modular printer capable of printing up to 7 colors (extended color gamut) and includes hybrid modules, such as a flexo white module and a primer. Designed to address the challenges converters face in the short run for flexible packaging, the COMEXI D4 offers significant advantages, including eliminating the need for printing plates and the ability to add variable data.

To see the full-functioning solution from Twintag, contact our team here. And if you want to know more about the digital solutions from Comexi, check the website: www.comexi.com

Natalia Revishvili

With an interest in circular economy and sustainable digital solutions, as a Marketing Manager I am constantly learning about how smart tags can bring about a more sustainable future.

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