From used to useful: Unlocking second-life revenue with DPPs

What if your product’s second life made more money than its first?

‍That’s the promise behind this week’s focus in our ROI of Digital Product Passports series aka The Twintag Playbook: resale, refurbishment and circular revenue.

Why week 3 matters: The resale shift is already here

According to McKinsey, European CPG companies alone could unlock €500 billion in circular revenue by 2030.¹

That’s not a footnote, that’s a new growth market.

Resale, reuse, remanufacturing, take-back schemes… they’re no longer fringe strategies. They’re fast becoming business-critical. Both to meet regulatory requirements and to satisfy a new generation of value-conscious, eco-driven customers.

The problem: secondhand trust is broken

Whether you're (re-)selling HVAC units or high-end consumer electronics, secondhand markets are messy:

❌ No verified history → Resale value drops 25–30%

❌ No maintenance log → can’t guarantee performance

❌ No documentation → customer doesn’t trust the brand

The result: Brands lose control, margin and reputation.

How DPPs fix resale

A Digital Product Passport is like a verified ID for your product. With every scan, you enable:

✅ Specs, parts and configuration

✅ Full service & repair history

✅ Ownership transfer details

✅ Warranty or inspection status

✅ Manuals and how-to guides

With this kind of transparency, secondhand becomes certified.

You don’t just restore trust, you raise value.

Circular revenue in action: Decathlon's rental model

Our customer Decathlon launched a circular gear rental program with Digital Product Passports at the core. Not just to track equipment, but to drive revenue beyond the first use.

Through Twintag-powered DPPs, they now monitor:

• Product usage and condition in real time
• Service logs and repair history
• Eligibility for resale, refurbishment, or recycling
• Lifecycle and asset performance metrics

The result? Faster turnaround, fewer idle assets and a circular model that keeps gear in play and profit in motion.

Are you ready?

Ask yourself:

[ ] Do our products have verifiable service histories?

[ ] Can we transfer ownership or warranty via scan?

[ ] Could we resell at 60–90% of the original price?

[ ] Have we made the circular story part of our customer pitch?

If you ticked more than 1 box, it’s time to rethink your circular model.

The best part?

‍
You already have the products.
DPPs just make them pay twice.

What to do next:

• Try our DPP ROI Calculator
• Pilot resale tracking on one product line
• Build the internal story: from compliance → reuse → revenue
• Schedule a free strategy call with Michael, our CRO, who dives daily into the ROI of DPPs.

Let’s make second lives your first-class growth engine.

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¹https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/playing-offense-on-circularity-can-net-european-consumer-goods-companies-500-billion-euros