Your brand is a trust signal. Are you using it?

Welcome to week 6 of our ROI of DPPs series.

Last week, we hosted our DPP ROI webinar (if you missed it and want the slides, shoot us a quick message) - 45 minutes, sharp questions and one shared theme:

DPPs are here to stay. Everyone wants ROI. (obviously)

To get there, so far, we’ve covered three big ROI levers in our series:

• 👉 Cutting costs with DPPs
• 👉 Resale & circular revenue
• 👉 Post-sales engagement

This week, we’re going deeper. Not into what DPPs do - but what they prove.

In a world drowning in claims, the only brand that wins is the one that can prove it.

We’ve all seen it: greenwashed packaging, vague “eco” claims, “sustainable” products with no receipts. That playbook’s expired. A massive shift is underway:

❌ Saying you’re trustworthy
✅ Proving it with a scan

When a customer scans your product, they’re not just checking specs.

They’re asking:

• Can I trust this?
• Is this worth my money?
• Where did it come from?
• What happens after I’m done with it? Can I resell it?

DPPs are your brand’s truth serum.

They show - not tell - your quality, values and credibility.

In 2025, your brand isn’t what your CMO says it is. It’s what your product can prove.

Here’s a tough question:

Strip away your logo. Would anyone believe what your packaging says? Most brands don’t think about this - until they have to.

That’s exactly what happened to PTR Holland.

The company faced incidents involving ladder failures that were traced back to counterfeit products sold under its name. These imitations, marked with fake tags and serial numbers, failed to meet safety standards.

The brand’s name was on the line. Their response? Give every ladder a DPP.

Now, with a quick scan, ship crews, inspectors and buyers can verify a product’s authenticity, safety status and inspection history - instantly. You can read the full customer case here.

This is the kind of proof today’s customers, regulators and partners expect - not someday, but now.

Whether you’re shipping safety equipment or premium sneakers, the principle is the same:

If you can’t prove it, they won’t trust it.

The best brands are answering that now with Digital Product Passports that prove sourcing, carbon footprint, ownership history and more.

And it’s not just our opinion.

Vogue Business reports that Nobody’s Child, a brand using DPPs since 2023 and tracking 110+ data points per item, has seen a measurable boost in customer trust and resale activity. Consumers reward verifiable authenticity, not marketing fluff.

Think about it: your product is already talking to your customer. The only question is: does it speak the truth and can it prove it?

Next up in the ROI series: Data-Driven Insights & Product Innovation

Until then, do you want to calculate what trust is worth?

• Try our DPP ROI Calculator
• ‍Schedule a free strategy call with Michael, our CRO, who dives daily into the ROI of DPPs.